Bifurcated Models of E-commerce

With the help of cutting-edge technology and the internet, people’s lifestyles have radically changed in the previous two decades. With the introduction of many e-commerce platforms, the way people shop online has also evolved. 

All businesses have a lot on hand to catch up with all the data and use the business process in the competitive marketing era. And this e-commerce industry has expanded strongly. The future growth rate of the eCommerce industry has expanded strongly. In the future, the growth rate of the e-commerce market in 2025 will be increased by $88 Billion.

4 Major Types of E-commerce

  1. B2B(Business To Business)
  2. B2C(Business To Consumer)
  3. C2C(Consumer To Consumer)
  4. C2B (Consumer To Business)

1. B2B(Business to Business)

Buyer expectations are now similar to those of B2C customers as more organizations adopt the B2B eCommerce model. What does this mean for distributors? 

you must adapt… or you will be left behind.

Business to Business(B2B) is an e-commerce marketplace platform where all the business processes and transactions are done between the manufacturers and wholesalers or wholesalers or retailers. One of the B2B e-Commerce fallacies is that some people assume they aren’t selling to businesses. They may have done it once or twice but not recognized it. 

List of Companies included in B2B E-commerce

1. Amazon

Amazon is the greatest e-commerce marketplace that is very useful for customers, retailers, etc. Amazon is a multinational company in America that mainly focuses on the e-commerce business, digital marketing, artificial intelligence, etc. It has a total of 200 million prime users on amazon. 

2. Myntra

Myntra makes money by using an aggregator model. Myntra’s major business strategy is to purchase the most recent products and sell them to clients. Buying current season products from a variety of well-known and high-quality brands and making them accessible on its website.


In 2011, Big-Basket was first launched as an Indian online grocery delivery service. Big basket is India’s fastest speedy online company. Big basket4 is the industry where the users easily get their all grocery equipment online. 

4. Design Rush

Design Rush is a B2B Marketplace for Finding Agencies related to various services that one needs. Design Rush lists out more than 10,000 agencies that are categorized by expertise, portfolio and various other services provided by the listed agencies.

2. B2C(Business to Consumer)

B2C is a template where all the products proceed directly from a business to the customer who will purchase the goods or services for their personal needs. B2C is the process of all businesses that will sell their products and services directly to the consumers, without the involvement of a third person.

List of Companies included in B2C E-commerce

1. Netflix

Netflix is a membership streaming application that provides our members to watch TV shows and movies on any internet-connected device, ad-free. You can also watch TV series and movies without an internet connection by downloading them to your iOS, Android, or Windows 10 device.


Starbuck’s ability to deliver an experience that has revolutionized the way many people think about coffee shops and how many of us consume coffee outside of our homes is a testament to their success. Starbucks has created a platform between the workplace and home where people can relax, drink a cup of coffee, and appreciate the inviting ambiance.


eBay is a popular online shopping site noted for its auctions and direct-to-consumer sales. It’s also very popular among internet retailers as a sales method. eBay is offered in a variety of countries. You can, however, input your zip code to find products available in your region. You can also look for things that are available both nationally and internationally.


Facebook is a social networking service that allows users to connect with friends, coworkers, and strangers online by creating free profiles. Users can share photos, music, movies, and articles, as well as their views and opinions, with as many people as they want. Users can send “friend requests” to persons they know – or don’t know.

3. C2C(Consumer To Consumer)

 In this type of eCommerce business, both parties participating in the transaction are consumers, which means one consumer is the vendor of a product or service and another consumer is the buyer. The best-known example of this type of eCommerce company is OLX.

List of Companies included in C2C E-commerce


OLX works like any other classified site, with a separate system for customers running in the background. People who want to sell anything can post ads on the site, just like they would on a classified website. People who want to buy something can look through the list. 


Uber is a transportation network firm that is best known for its taxi app. Since then, the company has become synonymous with disruptive technology, with the cab app sweeping the globe, transforming transportation, and introducing the world to a new business model known as uberisation.      


eBay is one of the most prominent online marketplaces for buying and selling products and services. It’s a website where people and businesses can buy and sell new and used products ranging from books and clothing to vehicles and vacations.

4. Ola

Ola, India’s first cab aggregator company, has made obtaining cab services a breeze. Ola partners with several taxi drivers and owners and adds a touch of modern technology to the overall setup rather than buying and renting out its cars.

4. C2B(Consumer to Business)

Individuals can sell goods and services to businesses through C2B firms. In this ecommerce approach, a website might allow clients to publish the job they want to be done and have businesses bid on it. C2B services would also include affiliate marketing.

List of Companies included in C2B E-commerce


In a word, oDesk is a cutting-edge platform that brings employers and virtual freelancers together. Aside from the cost savings of hiring hourly staff, businesses love the ability to find talent from all around the world with oDesk.


Elance is a freelance marketplace where companies advertise projects and freelancers compete for them. It’s sometimes compared to eBay for freelance labor, only instead of buying, you get compensated. 


Working as a freelancer, rather than being employed by someone else, means being your boss. Freelancers are self-employed people who work for themselves. They are also known as independent contractors


Shopify is an e-commerce platform that enables anyone to open an online store and sell their goods. With Shopify POS, merchants can also sell their products in person. Shopify began over ten years ago, when our founder Tobi sought to sell snowboards through his company, Snowdevil, at the time. He rapidly found that selling snowboards online without an easy-to-use ecommerce platform was difficult.