In the eCommerce industry, what is the difference between successful businesses and those who struggle and give up? An eCommerce marketing strategy that is well-planned, can make or break an eCommerce business.
Even if you have an established customer base, it’s important to stay abreast of the latest marketing trends and adjust your strategy accordingly. In addition to being large and competitive, the eCommerce industry is constantly evolving. Those who stay on top of the latest trends are the ones who will succeed in the long run.
It’s not easy to grow a business. A sustainable idea is the first thing you need. Selling products, services, or information has become more difficult as a result of the proliferation of social media platforms. You can’t make a profit and stay afloat without the right marketing strategies to drive your growth.
We have listed a few e-commerce marketing strategies to help you through the course of promoting your e-commerce business:
1. Organic Social Media Marketing
It is a great place to start to build a community and audience around your product either before you’ve launched or as soon as possible after; when it comes to organic social marketing we suggest the three C’s that play a vital role in the organic marketing:
- Content: In the content, the user will recreate the top-performing content, so jump into the analytics if you’re on a business account and if you’re not, you can easily convert and go right onto it and have a look at your top-performing content because that is the type of content that your audience wants to see and engages with the most. So simply focus on that very content and create all your marketing ideations around it.
2. Collaboration: Collaboration is when you come together with a brand to advertise your brands together, or the marketing of your brand by advertising the collaborations you’ve already done. They don’t necessarily need to be competitors but just similar category brands that might be a hydration mix because none of you do that yet, so the brands are also helping to solve the same problem as you, and the focus with collaboration is that you use this as your core growth lever on social media so you’re actually just using their audience to make your brand grow more.
3. Consistency: Consistency is not only important to establish your brand through repetition but it’s also really important because the algorithm on social media favors consistency it favors the frequency in which you post, so if you post twice a week and post seen by 100 people each time, and that your weekly reach is 200, but if you’re posting 7 times a week that means 700 people, so it’s just an easy win.
2. Build an Email list/Waitlist
Build a waitlist or email list as soon as possible. if you’ve already got a brand and you are not focusing on the email that is just some really low-hanging fruit. Your email accounts make for around 30%-40% of the Brand Revenue so it is a really good way. Begin building your email list to have an on-website pop-up so you want that pop-up to incentivize people to sign up to your email list, which you can use as a tool;
“Enter your email to download our free challenge”
3. Use your email list
In this strategy, there will be a blast of email ads so you should be emailing your list at least one time a week to stay front of mind and to be able to keep your list healthy up. Your list health really determines the deliverability of your emails into people’s inboxes. It’s basically a free marketing tactic & we want to have some automated flows set up as well. So some of the baseline sequences that we should have set up is a ‘welcome sequence’ we definitely always want to send a welcome email and you want to have a sequence in place of those welcome emails to try to convert as many new emails subscribers as possible into a potential customer. The next one that we should always have set up is, abandoned cart emails, and another sequence that you could have set up is a product sequence that educates people on your top products, top sellers, and some of the benefits of those so there are 3 email sequences that you should have set up from the get-go.
4. Upsell your Customers
Upselling your customers is about increasing your average order value and your customer’s lifetime value so these are the 2 metrics that you really want to focus on in your e-commerce stores. The things you need to focus on are:
- Cross-sell: Cross-sell is selling a complementary product with the original purchase. It is a bit of mixed hydration like it would be a great complementary product because it is in line with our core offering which is helping people stay hydrated so it would be another way to kind of solve that problem so if we added a hydration mix that would be a great cross-sell for our product.
- Bundles: Bundles are an easy and simple way to show the discount rate. Bundles are basically like without upsells. You can even have a custom user experience built around your bundles where people can easily and interactively select the bundle that they want and the price goes up and down so that’s a really great thing.
Using micro-influencers to gift your products out to potential customers so that they are able to provide free exposure and free content for our brand in return for that product. So when it comes to influencer marketing you should always focus on trying to find the right influencers for your brand. So the three R’s of influencer marketing are:
- Rich: R stands for Rich, as said we’re focusing on micro-influencers the reason we’re focusing on micro-influencers is that they have a very powerful engaged niche community that is often a lot more focused towards a niche than just a general broader community which is often the case with more macro-influencers so that’s why we want to focus on micro-influencers here.
- Relevancy: R stands for Relevancy, so we want to find influencers who are relevant to your niche or category and relevant to your so some places that can you look here are at other brands within your category as I said that doesn’t have to be a competitive brand but it could be like I said for drop bottle it could be a hydration mix or it could be a protein brand so they’re people who are already targeting consumers who are looking to improve their health well-being so you can easily go through make a list of brands within your category and check out some of the influencers that they’re working with that’s a really.
- Relationship: The very important and last R is Relationship, You want to make sure that the Influencers have a good relationship with their followers. You want to make sure that your influencers also have a Youtube presence. Youtube Communities maintain a very strong relationship with their followers and that relationship makes the followers go ahead and follow those influencers on Instagram. Those are the people you really really want to target. So this reach will bring your brand a lot of followers and will create a two-way dialogue between the influencer and the followers.
There can be multiple marketing strategies but the only one that helps you grow is the consistency and quality of content that you give out to your followers. Focusing on a niche and creating content that’s relatable to the multiple followers that are out there will help you grow your brand better every day. Hence, these marketing strategies can be mere techniques if you do not follow a consistent strategy. Follow us to know more about eCommerce.