Digital Marketing E-Commerce

Why is SMS Marketing the new trend for e-Commerce?

Think like a customer! What grabs your attention quicker? A text or an e-mail? No matter how short emails are, it takes a lot of effort to open and read an email, while SMS makes its point clear in two sentences while also telling you who it is from without any extra effort. 

SMS marketing is primarily a method for communicating offers and other information to existing consumers who have agreed to receive text messages from you. SMS marketing is a great approach to vary your marketing channels because text messages are personalized, instant, and always acknowledged. Texting allows you to interact directly with customers in a method that requires little work to manage and sustain as the competition for client attention heats up.

Hike in E-commerce Texting

According to Forrester Research, the number of marketing messages will increase by 40% by 2021. There are three main causes for this: 

  • Promotional emails flood inboxes, resulting in a 45 percent drop in email click-through rates (CTRs) between 2010 and 2019. 
  • M-commerce is more relevant than ever: (Read here advantages of m-commerce) despite the fact that mobile devices now account for 65 percent of all e-commerce website traffic, many e-commerce stores aren’t doing anything specifically for mobile. 
  • Individuals prefer to text with businesses: According to 68 percent of people, texting is the activity on their phones that keeps them most engaged throughout the day.

It’s for this reason that 61 percent of firms and marketers expect to boost their text marketing costs this year. They continue to spend in text message marketing for the following reasons:

  • Close to 98 percent of texts are received.
  • CTRs of 36% are impressive.
  • Conversion rates of up to 45 percent are possible.

Benefits of e-Commerce SMS Marketing

  • High open rates- When compared to phone calls or emails, text messages have the highest open rates, which is one of the biggest advantages of bulk SMS marketing. SMS marketing services are a great boon to any business looking for rapid and effective customer care because 98 percent of messages sent are acknowledged.
  • Improved Conversion Rate- Despite the extensive use of instant messaging via applications, the benefits of SMS in business are numerous. SMS, for example, continues to outperform all of its new-age competitors in terms of conversion rate. People are more likely to visit your business and act on promotions or offers offered via SMS than through any other marketing channel.
  • SMS Marketing is Cost-Effective- Cloud messaging systems, which make SMS marketing a highly cost-effective choice, add to the benefits of bulk SMS marketing. Bulk SMS alternatives are available from cloud telephony providers via SMS API or their platform, allowing businesses to reach out to thousands of customers in a few simple clicks. SMS marketing is more cost-effective than other forms of marketing such as billboards, television commercials, mobile ads, or magazines.
  • Wider Audience Reach- With the rise in smartphone usage, Statista stated that mobile phones produced 52.2 % of all web traffic in 2018, making SMS marketing the preferred method of communication for many firms. One of the most significant advantages of SMS in business is that receiving a text message does not demand internet access; all that is required is a working phone. With the rise in smartphone usage, SMS marketing has become a gold mine. Businesses can take advantage of the ability to reach clients directly at their fingertips, allowing them to reach a bigger target audience.
  • Instant delivery- To make use of the benefits of text messaging for businesses, make sure you’re working with a reputable Cloud telephony supplier with strong network operator connections all over the world. When enterprises need to deliver time-bound OTPs, this network-operator relationship can be extremely useful. Businesses may contact clients in the blink of an eye because of the speedy delivery of messages in seconds.

Best Practices of E-Commerce SMS Marketing

Boost Customer value- Make sure you have something valuable to contribute when you reach out, such as:

  • A one-of-a-kind or exceptional deal, especially if it’s only available to your SMS subscribers.
  • A limited-time offer, such as 50% off for the day on products you need to get rid of.
  • Information that Customers might need to participate in an event.
  • New product or service introductions, particularly if you’re offering your SMS list first shot.

Stay Comprehensive and to the point- Make your statement as brief as possible. These messages are being read on little screens by people. Avoid sending a series of SMS and instead focus on a single call to action (CTA). Remember that many individuals still pay a premium for text messages, so sending three texts to say the same thing will adversely affect people.

Make your SMS marketing initiatives more personalized- Simultaneously, make sure you’re speaking in your brand voice wherever possible, and put in the time and effort to customize your communications. You can do it by creating sectioned categories and texting groups on the issues that they care about the most. Use data automation to include people’s names in their messages whenever possible.

Wrapping up

It’s simple to get started with SMS marketing. Determine what you want to say and why you want to say it, then ask individuals if you can send them messages and sign up for an SMS texting service. After that, start sending messages to your customers. Keep them short and to the point, and don’t overstay your welcome by appearing on people’s phones every day. The more you use SMS messaging — and examine your outcomes so you know what to do in the future — the more powerful it becomes!