Technologies
Industry
Bridal Magazine
Southern Bride is a premier wedding resource offering inspiration and advice for brides
From engagement announcements to wedding planning resources and styled shoot inspiration
For more than 32 years, Southern Bride has been a beacon of inspiration for brides.
Southern Bride faced challenges in organising events, submissions, and engagement announcements effectively on their website. The events section, including bridal events and styled shoots, required clearer scheduling and enrollment processes. Similarly, the submissions section for weddings, styled shoots, and engagements needed refinement to facilitate seamless sharing by vendors and brides.
To address these challenges, we proposed a comprehensive redesign focused on enhancing user experience and streamlining navigation. For events, we implemented a clear schedule and enrollment system, ensuring visitors easily sign up for upcoming activities. Additionally, we revamped the submissions section, providing separate options for vendors and brides, making it easier for them to share their content with Southern Bride's audience.
Locations
featured places
Magazines
UI/UX Design
Front End Development
Cross Platform App Development
Backend Development
QA & Software testing
Our approach involved aligning the website redesign with Southern Bride's brand identity, ensuring consistency and recognizability.
We emphasised visually appealing content presentation and interactive features to captivate users and encourage extended interactions.
Moreover, we simplified the website's structure and navigation, making it effortless for users to explore and engage with the content seamlessly.
0
+
0
+
0
+
0
+
0
%
The primary objective was to attract a larger audience to Southern Bride by improving user engagement and increasing website traffic.
We aimed to achieve this through SEO optimization, targeted marketing, and promotional activities across various digital platforms.
Furthermore, our goal was to prolong users' time on the website by implementing features and design strategies that enhance user engagement and satisfaction.
Ultimately, the redesign aimed to elevate Southern Bride's online presence while maintaining its core identity and values.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
I recently had a pleasure of working with this fantastic team and I recommend them enough! From start to finish, their team demonstrated a deep understanding of my business to delivering a high-quality product.
Sherra Meyers
